Merge: A Startup Marketplace of The Future.

Updated: Jul 1

Our mission is changing the world and becoming the world’s leading marketplace for entrepreneurs, investors and ecosystem players.


We exist to empower innovators and investors with the use of technology to impact billions of lives through capital, collaboration, and community.


















Startups have a low probability of receiving investment especially in emerging markets (such as Africa). This is largely due to a lack of network, infrastructure and integration leading to a disconnected ecosystem.


Merge is a marketplace aimed at taking on this challenge in Africa. They are a platform that connects all types of innovative startups in Africa with a wide range of investors (both regionally and globally) that solves for visibility, accessibility and connectivity. What they have created is an ecosystem that empowers key players to connect (startup to investor), syndicate (investor to investor) and integrate (business to business) to drive up the probability of investment and success for innovative startups.


The Problem:

Startups have a historically low probability of receiving investment (0.5%-5%) due to a disconnected ecosystem, resulting in a lack of visibility, accessibility, connectivity and quality.


Our Solution:

Merge is a marketplace that creates visibility, connectivity and integration for the startup ecosystem. They empower ecosystem players to connect, collaborate and form communities to drive up the probability of investment to innovative startups.

















Think of the Internet before Google. The industry is large and growing but increasingly isolated and disjointed. Merge utilises technology to seamlessly channel the relevant users with one another to achieve their purpose.

  • Entrepreneurs: Connect with angel investors, syndicates, venture capital, accelerators and startups

  • Investors: Discover startups that suit your investment capacity. Form syndicates with other Angels to access bigger deals

  • Accelerators: Onboard your cohorts. Manage and monetise your community

  • Venture Capital: Aggregate and access quality startups from around the world. Collaborate on deals with other VCs


Market Size:

Targeting the global $643B startup investment market, and more specifically the African VC ecosystem which is growing at3.6x YoY, and has become the fastest growing VC market in the world - Merge is a marketplace that creates visibility, accessibility and connectivity for the startup ecosystem. They empower ecosystem players to connect, collaborate and form communities to drive up the probability of investment to innovative startups.


Venture funding broke records across the board in 2021 with investment up more than10X in the last year from what it was a decade earlier. Global venture investment last year totalled $643 billion, compared to $335 billion for 2020 - marking 92% growth year-over-year.


TAM




$643bn




Global Market




+ 18 months



SAM


$5.2bn




African Market




12 - 18 months



SOM


$4.0bn




Nigerian, South African, Kenyan, Egyptian and Ghanian Market.



0-12 months

In the world that we live in today entrepreneurs and investors are seen as the pioneers of the future. Together, they have the ability to not only shape our current society, but construct a future with endless possibilities.




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